Success for Snapchat & Instagram Updates – social media news
In this weeks social media news, we take a look at some cool updates coming to Instagram and financial success for Snapchat.
Instagram gives us ads with shopping enabled
Last week, it was announced by Instagram that they have been testing a brand new way to let brands drive sales on their platform. Using ‘collections,’ an ad format which was first implemented on Facebook, Instagram will allow users to purchase products directly through the application without leaving the platform.
Regram for Instagram
In more Instagram news, the Facebook-owned social media company, has confirmed that it will allow users to ‘regard’ public posts on their own stories. This feature is accessible by the settings menu in ‘Stories,’ where users will also have the option to edit how the post appears in their Story.
Profits for Twitter
Big news from the micro-blogging site. After over four years of being listed on the public market, Twitter has reported a profit. In the last quarter the social media and micro blogging site revealed a $91 million profit. Although user growth remains gentle in its acceleration, Twitter did report a 12% year-on-year increase in daily active users.
Live Streaming on Snapchat?
So Snapchat is the latest social media company to enter into live streaming sector with the launch of its new in-app feature, Live! Open to just a select group of publishers, the feature allows live broadcasts to be delivered to users in-app. The first to utilise this new tool was NBC covering the Winter Olympics on February 10th, and they will continue to do so throughout the entire games. Each live segment by NBC is currently planned too fast between 2-6 minutes.
Snapchat hits 187 million daily users as ad revenue increases
Snapchat has attracted 9 million more daily active users on the platform in the last quarter, meaning a total of 187 million DAU. The photo and video sharing app also received $286 million in ad revenue, a whopping $30 million more than forecasted. Is this a sign of Snapchat finding it easier to get advertisers onto the platform.
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