Live streaming, branded content and outside broadcast
Anthony Joshua Lucazade Sport
Karma's work
Made to Move for Lucozade Sport
Preparations for this stream were extensive, with technical recce’s of all the gym’s featured, we made use of two satellite trucks with a fully redundant transmission path to ensure that the stream reached the other gyms, YouTube and Facebook in the highest quality.
Using four camera’s in the main gym, and cameras sending live pictures back to AJ from other gyms, our Portable Production Unit’s (PPU) we were able to direct the workout seamlessly to give the production a sense of energy and participation. Whilst this was on-going, our live edit team were overlaying graphics with our Social Media Moderation tools, making the participants at home and in the other pure Gyms truly a part of the stream.
The live stream was an enormous success and the subsequent celebrity hosted live workouts for Lucozade Sport were also well received. Read more from Lucozade here
Social stats
- 130,000 live participants for AJ’s stream
- 70,000 retrospective viewers
- 250,000 live participants across the campaign
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