Live streaming, branded content and outside broadcast

Anthony Joshua Lucazade Sport 

Karma were asked to film and live stream four Made To Move workout classes with Lucozade Sport. The first was hosted by IBF Heavy weight Champion of the World Anthony Joshua at Pure Gym’s Borehamwood branch. In our most complex live stream to date and with our Live Team dotted up and down the country we were tasked with live streaming to 57 Pure Gym’s nationwide who followed AJ’s lead and interacted with AJ, as well as to Lucozade Sport’s Facebook Page and YouTube channel.

Karma's work

Made to Move for Lucozade Sport

Preparations for this stream were extensive, with technical recce’s of all the gym’s featured, we made use of two satellite trucks with a fully redundant transmission path to ensure that the stream reached the other gyms, YouTube and Facebook in the highest quality.

Using four camera’s in the main gym, and cameras sending live pictures back to AJ from other gyms, our Portable Production Unit’s (PPU) we were able to direct the workout seamlessly to give the production a sense of energy and participation. Whilst this was on-going, our live edit team were overlaying graphics with our Social Media Moderation tools, making the participants at home and in the other pure Gyms truly a part of the stream.

The live stream was an enormous success and the subsequent celebrity hosted live workouts for Lucozade Sport were also well received.  Read more from Lucozade here

Social stats

  • 130,000 live participants for AJ’s stream
  • 70,000 retrospective viewers
  • 250,000 live participants across the campaign

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