SAKS Holiday Window Launch 2017
Our friends over at Saks Fifth Avenue asked for our help in bringing the unveiling of their Holiday Window display for 2017 to the world by bringing in full production and streaming to multiple locations.
With months of planning, our in-house development team took care of the site and player development, aggregated feeds and social syndication with our project managers providing ongoing liaison with the clients and third-party media services.
After attending multiple rehearsal days we were ready to start production. We provided seven cameras for the production, including a jib, a Steadicam, a shoulder cam, two wide-angle shots and two manned cameras on tripods.
The stream went live to numerous locations simultaneously, including all Disney social networks, all SAKS social networks, the SAKS website, third party media sites including the New York Post and AOL, indoor screens at Disney stores worldwide and once again for Karma to live jumbotron screens in Times Square.
Statistics-wise the stream was an enormous success, with an accumulative figure of over 661,123 viewers across all social networks and websites, over 2,381,423 reach on Facebook, 99,710 post clicks on Facebook and a whopping 56,526 reactions on Facebook.
Another fantastic live stream and successful production for Karma!
Karma is a live streaming company and digital content provider with its headquarters in London. To talk to us about how live streaming your next event could help maximise its impact in the online space give us a call on 0208 948 2460 or drop us a line to say hi!