Guinness Greenwood Series for Six Nations on Twitter
Karma teamed up with Guinness and Will Greenwood for the Six Nations tournament to create a live and social media package experience. At selected pubs, Guinness hosted the Six Nations England games whilst Will and guests watched and commentated on the big action moments. As well as a live stream, a mixture of goggle box, sports commentary and mates at the pub produced lively short social cuts for the Guinness UK and Will Greenwood Twitter feeds. This was achieved with a live editing system meaning they were posted moments after the live action took place. Aimed at inspiring conversations among fans and promoting the close tie between Guinness and Rugby the campaign was a try-umph, it is just a shame the results didn’t quite go Englands way!
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