Project Description

FIFA World Cup Driver, Social Production and Creative

For the FIFA World cup in Russia 2018, karma were employed to make social media films and their ‘World Cup Daily’  live show throughout the tournament.  One of our favourite bits of content to make was FIFA World cup Driver. The three to five minute show was a unique way to meet fans from every team and learn more about being a football fan in their country.

We took the fans on a whistlestop tour of Moscow and asked them about their football chants, scarves, customs and predictions for the tournament. This was shot in a simple dash cam/car pool karaoke style and with only the drivers questions guiding the outcome. Combined with our Fifa World Cup Daily show this was some of the most popular social content of the tournament with millions of views across the world.

Check out more on the “World Cup Daily Playlist”



World Cup Driver for FIFA 2018 World Cup
Global YouTube Viewers
Minutes Viewed