Project Description

Anthony Joshua – Lucozade Sport – Facebook & YouTube Live

This weekend Karma were lucky enough to be asked to film and live stream the first of four Made To Move workout classes with Lucozade Sport. The first was hosted by IBF Heavy weight Champion of the World Anthony Joshua at Pure Gym’s Borehamwood branch. In our most complex live stream to date and with our Live Team dotted up and down the country we were tasked with live streaming to 57 Pure Gym’s nationwide who followed AJ’s lead, as well as to Lucozade Sport’s Facebook Page and YouTube channel.

Preparations’ were extensive, with technical recce’s of all the gym’s featured, we made use of two satellite trucks with a fully redundant transmission path to ensure that the stream reached the other gyms, YouTube and Facebook in the highest quality!

Using four camera’s and one of our Portable Production Unit’s (PPU) we were able to film the workout with our Vision Mixer switching seamlessly between shots to give the production a sense of energy and momentum. Whilst this was on-going, our in house edit team were overlaying graphics with our Social Media Tech’s were monitoring comments using our two stage Social Media Comment Moderation System. It was then passed over to our Live Stream Team, who were responsible for getting the stream online!

The live stream was an enormous success with lots of positive comments from viewers of the stream who were working out with Anthony Joshua! Statistics wise this was also reflected, alongside the 57 Pure Gyms tuning in, there were also over 60,000 live viewers over Facebook and YouTube, rising to over 70,000 viewers retrospectively!

Karma are live streaming three more celebrity hosted live workouts for Lucozade Sport in the weeks to come. Make sure you tune into the next Made to Move event scheduled for the 31st of October with Tally and Victoria from the super popular #GirlGains


An image from the Anthony Joshua shoot
An image from the Anthony Joshua shoot
An image from the Anthony Joshua shoot