Guinness Greenwood Series for Six Nations on Twitter
Karma teamed up with Guinness and Will Greenwood for the Six Nations tournament to create a live and social media package experience. At selected pubs, Guinness hosted the Six Nations England games while Will and guests watched and commentated on the big action moments. A mixture of goggle box, sports commentary and mates at the pub produced lively short social cuts for the Guinness UK and Will Greenwood Twitter feeds and were posted moments after the live action took place. Aimed at inspiring conversations among fans and promoting the close tie between Guinness and Rugby the campaign was a try-umph, it is just a shame the results didn’t quite go Englands way!
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#GuinnessGreenwoodSeries : @WillGreenwood shares his thoughts on the home nations & where he thinks the @SixNationsRugby will be won and lost this year and who his gut is telling him will be the overall winner come March 17th. #NatWest6Nations https://t.co/6tDO9f1NWM pic.twitter.com/7ckYGF63Xn— Guinness GB (@GuinnessGB) January 31, 2018