The competitive subscription market is about to have a new entrant to the market with ITV and the BBC braced to establish a Netflix style streaming service, having been given the green light from the authorities. First rumored a few months ago, the service with a working title of “Britflix” will see the two competitors collaborate to provide content via iPlayer. In a White Paper on the future of the BBC, Culture Secretary John Whittingdale called on the broadcaster to develop some sort of added subscription services over the next couple of years, in response to a call from the BBC for new powers to impose subscriptions.
It is being reported that other media content makers, Carnival and NBC films will be coming on board. Preceding strategies for the platform have suggested that it will also play host to a number of initial commissions from the BBC, and that it is going to be centered around archive content as opposed to first runs. The move implies that popular shows like Sherlock and Dr Who, may shortly be accessible for spectators to binge watch.
With a market becoming ever more crowded and a limit to the number of subscribers, the smart money is on them dropping the subscription fees and switching to an ad funded model. For Karma this means our production division and brand advertising agency could be involved.