There is to be an expansion of Sensitive Content Control options on Instagram, which it first launched last July. This will provide more ways for users to manage their in-app experience. Originally only covering the app’s ‘Explore’ element, Instagram will now enable users to manage the content that they see in all sections of the app.

As explained by Instagram:

“Starting today, the Sensitive Content Control will cover all surfaces where we make recommendations. In addition to Explore, you will now be able to control the amount of sensitive content and accounts you see in Search, Reels, Accounts You Might Follow, Hashtag Pages and In-Feed Recommendations. With this update, we’re also applying the technology we use to enforce our Recommendation Guidelines to Instagram’s recommendations on Search and Hashtag pages. This update will be available to everyone in the coming weeks.”

Now there is to be three options: “More”, “Standard” and “Less”, again as explained by Instagram:

“Standard” is the default state, and will prevent people from seeing some sensitive content and accounts. “More” enables people to see more sensitive content and accounts, whereas “Less” means they see less of this content than the default state. For people under the age of 18, the “More” option is unavailable.”

The update will help to reduce exposure to potentially harmful content in the app, which is a significant concern for parents, in particular, especially given the amount of time their kids are now spending in online environments.

This has been further amplified by the pandemic, with the younger generation forced online to maintain social connection and engagement. It is pretty much impossible for parents to monitor what their kids are seeing at all times, but any measure to better protect them from the worst of the web is a bonus, as they seek to minimise confusion and harm caused by such.