TikTok once again has topped the download chart in Q1 despite it’s competitors trying their absolutely utmost to steal their thunder. As per the latest chart data from Sensor Tower, TikTok was once again the most downloaded app in Q1 2022, beating out a phalanx of Meta-owned apps.
To be clear you cannot deny that Meta’s apps are still proving to be very popular in the chart, with Instagram, Facebook and WhatsApp making up the top four, yet the illusive number one position still belongs to ByteDance. This is not only the only good news for ByteDance as CapCut, which is essentially a video editing tool for TikTok, has also held its place in the top 10 of the download chart. This further underlines TikTok’s ongoing growth momentum, which obviously would infuriate Mr Zuckerberg no end, because while they only ever seem to be talking about the Metaverse at the moment.
There is more worrying news for Meta as Facebook user numbers slowing and Instagram not providing an official update on its user count for years which tends to mean only one thing. Not only this if you were to look at the consumer spend chart further highlights TikTok’s strength. Granted TikTok’s numbers also include consumer spend on Douyin, the Chinese version of TikTok, which contributes around 60% of its overall revenue but even taking this into consideration TikTok had a record quarter for in-app spending, reaching $840 million in Q1.
Ultimately TikTok just keeps growing. As per data.ai:
“We forecast that TikTok would surpass the 1.5 billion MAU milestone in 2022, and after just 1 quarter in 2022, TikTok has indeed shattered that prediction. Not only does TikTok have a growing user base, the app has fostered deep engagement – with global users outside of China spending 19.6 hours per month on average in the app during 2021.”
So there we go another victory for ByteDance in the bag and gloating rights over Meta for now, let’s see what Q2 brings.