LinkedIn’s increasing the abilities for its ‘Creator Mode’ features with the addition of LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain connection with their audience.
First of all on LinkedIn Live, initially only available to members and pages with more than 150 followers or connections who met certain criteria. LinkedIn is now giving creators access to the option, providing another way to maximise audience engagement on the platform.
Those with Creator Mode turned on will now be able to broadcast to their followers in the app, and with LinkedIn users 20x more likely to share a video on the platform than any other type of post, and general engagement with live content on the rise, it could be a powerful way to maximise community engagement, and boost your presence in the app.
Indeed, LinkedIn says that live videos see, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters in the app.
LinkedIn’s also giving Creator Mode users access to newsletters, which will also help you keep in touch with your audience.
“Whenever you publish a new article in your newsletter, your subscribers are automatically notified via push, in-app, and email notifications so they stay up to date with your latest content.”
So the only way to access this option, which will alert users to your new posts in the app, is via Creator Mode, which is still in the process of being fully rolled out.
LinkedIn initially launched Creator Mode back in March with selected users, and it’s been expanding access ever since however not all users can sign-up to the option as yet, but you can find out if you have access via the creator mode via the edit hub.