June is the month that marks TikTok being top of the download charts for pretty much the last 18 months bar a couple of months here and there. Despite ongoing content concerns, data safety issues, and other controversies of varying degree, TikTok was once again the most downloaded non-gaming app not bad for one of the youngest apps out there, pipping the likes of YouTube and Facebook.
As reported by Sensor Tower “”TikTok was the most downloaded non-gaming app worldwide for June 2021 with more than 65 million installs. The countries with the largest number of installs were from Douyin in China at 13%, followed by Indonesia at 12%.”
So it appears that Sensor Tower is counting the Chinese version of the app, Douyin, in these numbers, which probably should be separated out, as the two are according to TikTok, wholly separate entities. Nevertheless you have to take your hat off to TikTok as popularity of the short-form video app is quite outstanding.
Can they continue this increase expansion? Well last October, TikTok announced plans to hire around 3,000 more engineers over the next three years, as it sets up new operating HUBs in Europe, Canada and Singapore, among others. This has certainly helped TikTok maintain that growth. It is also now hoping to transition into an eCommerce machine which can generate significant income both for the company itself and its top platform stars, keeping them aligned to the app.
Now as the app is still arguably in its infancy it is a way off competing with the daddy of them all, Facebook. but it is certainly worth noting TikTok’s ongoing momentum, and considering what that may mean for your digital marketing approach moving forward as we have no doubt that the app will be going from strength to strength over the future months and years.