Twitter is on the cusp of introducing emoji style reactions to individual Tweets, much to the joy and despair of the users for the platform. It has of course been a huge hit on other platforms even with the likes of LinkedIn but will it work as well on Twitter with the vast majority of users not exactly lacking in voicing their opinion.
Twitter has been tinkering with the expanded response options for the past few months, with TechCrunch reporting back in March that the platform had been surveying users about the potential of adding a broader set of emoji-style reactions on tweets, giving people more ways to quickly engage in the app.
The proposal has been met with mixed response from the Twittersphere, the addition of reactions on tweets does make a lot of sense, in terms of aligning with behaviours, inherited from other apps, and boosting engagement and interaction with tweets. By introducing reactions, Twitter can provide advertisers and businesses with more data on specific user responses, while it would also provide Twitter’s development team with more indicators to help fuel its algorithms, and show people more of what they like, and are more likely to respond to as a result.
The counter is that these are flat vanity metrics, which will give users yet another meaningless scoreboard to compete on, which lessens the social media experience by trivializing such contributions. In general, Likes and follower counts can contribute to this, as acknowledged by Twitter CEO Jack Dorsey himself, but reactions at least provide some additional nuance, and a broader indicator of how others are responding to a comment or post.
Twitter is yet to officially provide an update to the project but you can bet your bottom dollar that an official announcement in the not too distant future.