Rumour has it that Facebook is working on an under 13s version on Instagram according to a new report from BuzzFeed News. The news outlet has reported that according to an internal company memo, Instagram is now working on “a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time”.

Now there is of course already Messenger Kids already set up by Facebook, which boasts some 7 million monthly active users, in 70 countries. So arguably it does makes sense that Instagram is looking to also develop a new kids version.

Instagram currently has a policy that if anyone under the age of 13 tries to sign up for an account they are blocked from doing so. However many youngsters still attempt to join the ever popular app, so much so, that according to Instagram chief Adam Mosseri, building a separate kids version may be the best way to stop them from doing so thus removing the greater chance of harm or risk.

“We have to do a lot here, but part of the solution is to create a version of Instagram for young people or kids where parents have transparency or control. It’s one of the things we’re exploring.”

On the face of it having a separate kids version makes total sense. It would allow younger users to interact with friends on a similar platform to the one that they see their parents and older siblings using without exposing them to potential dangers from predators, which have become an increasing concern on the app.

So there we have it albeit there is not a huge amount to go on at this stage, but it will be interesting to see if Instagram does push ahead with this, and if we see Kidstagram appear sometime later in the year or perhaps at the beginning of 2022.