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This week it was announced that YouTube were releasing a brand new hashtag feature, essentially a hashtag search option, which would then provide a full-page display of all videos that include the chosen tag, along with usage insights, all on one screen. Very handy indeed.

The new hashtag feature would display a full listing of all the videos that have used that specific hashtag, and then at the top of the screen, underneath the search term, you are then able to see overall insights into how many videos and channels have used the tag. YouTube have explained the new feature below:

“Previously if you searched for a hashtag or clicked on a hashtag on YouTube, you’d see a combination of content using the hashtag in the video as well as other related content. Starting today, anyone searching for a specific hashtag on YouTube, either the desktop or mobile app, will see a new dedicated page that only contains videos with the hashtag, which are sorted to keep the best videos at the top.”

Now the new feature will not only aid content discovery but also for all budding content creators out there you are now able to search for relevant hashtags related to one’s own content, along with the ability to see how popular these videos are. Not only this but you also have the ability to tap into each listed clip to get more insights on associated tags and then tap on those to see how frequently they have been used.

The new option could be an invaluable research tool as the videos are listed by popularity, this can help to provide and idea of the video titles that work best for each topic. So if you have a sudden craving for ‘Hold My Beer’ videos it will be as simple as typing #holdmybeer.

Now this is not exactly ground breaking but it is a really useful tool for research and discovery particularly when considering your YouTube strategy.