An online event hosted by Bvlagri; we streamed live from their store in Harrods last Friday a selection of their finest new items, with a live Q&A with the hosts to a select audience of buyers, retailers and fashion press. We also patched in various contributors from their homes such as a magician and cocktail maker. In the absence of normal fashion shows and predominantly aimed at sales, this enabled the brand to showcase its new products, let people ask questions and keep the ordering process on schedule.
Case Study Three: BVLGARI Off The Record Party
