Social media round up –
In a bid to increase well being across social media Instagram has decided to remove like counts on the platform. The areas that have seen this latest update range from Ireland to the land down under. The reasoning behind this as stated by Instagram chief Adam Mosseri “We don’t want Instagram to be such a competition. We want it to be a place where people spend more of their energy connecting with the people that they love and the things that they care about.”
So it appears that the time of ego boosting likes are over however there is still an option to boast to your friends that you have a certain amount of likes on a particular post as individual users can see their total like count but they are not publicly displayed. These changes as mentioned above are to increase well being in the app and arguably have come off the back of the a survey conducted back in 2017 where Instagram was found to be the “worst social media network for mental health and well being”. As you can imagine the powers that be at Instagram were not hugely enamored by that tag so they are doing everything in their power to change it.
The study that was conducted back in 2017 was done by the Royal Society For Public Health not only did they name and shame Instagram but also picked up a worrying trend that teenagers would regularly delete posts that did not get enough likes. On the basis of this then taking away the amount of likes seems like it should not be a bad thing, but whether it ends up being a positive at the end of the day remains to be seen.
As we have mentioned above this update is still currently on trial albeit spread across the globe, if it is fully rolled out then it will of course lead to other obstacles for Instagram to overcome. Instagram at the moment is a base for brands to work with influencers and use likes to measure their success, even if you were to have a million followers the fact that no one can see the amount of likes might put the influencer claim into disrepute.
Mr Mosseri has admitted that this change may not be a positive for Instagram engagement overall but in his words if people were to use Instagram less but the environment on the app is a healthier and happier place to be then they will have to live with it. Words mean little and I suspect that if it is having an adverse affect then the big wigs at Facebook might have something to say about the update given that they own Instagram.
Find out more about our Social media production services services.